Saturday, 29 September 2007

Hennumi and DEPLOY Tactics

Nigerian designer Tosin Trim promotes an appreciation for the value of unwanted fabric and clothing by reusing them to create the most fascinating accessories. She works with left over aso oke from cloth weavers and abandoned gele from friends and family. Tosin also sources fabric from DEPlOY; a demi coture and multi functional womens wear label which enables its costumers to put their clothes to a wade range of uses by recycling design. "My aim is to make the fashion process less wasteful, more sustainable and more interactive with the end user" says DEPLOY's Creative Director Bernice Pan. Dresses that are detachable into three individual pieces; a blouse, a cummerbund and a skirt are some of the nifty designs that can be found with the label. The dress photographed below for instance can be worn as two designs; front to back or back to front. Hennumi and DEPLOY's design approach allows for more efficient use of material, human resources and the end product.

Photos: Ade Omoloja
Models: Abisola Odutola and Tosin Trim
Location: DEPLOY Workshop 148A St. John Street London EC1V 4PR

Environmental Scientist- Abisola Odutola models the reversible DEPLOY gown.
Tosin Trim in DEPLOY's reversable evening gown and a Hennumi head piece.
Tosin Trim wearing one of her Hennumi hair accessories.
Hennumi purse made from recycled aso oke.


catwalq said...

Great blog
Thank God, I have been looking for information on Nigerian/ african designers (architecture, interiors, fashion, industrial etc) for over a month now. now I have a starting point.

Omodudu said...

Nice...but I get the feeling that a designer deserves a custome template...whatdya think

olaide said...

Bizlo ! i know u are a chic of many talents.This is simply beautiful !

BiMbyLaDs** said...

awwwwww.. Ebun you started a blog and I had to find out from far far faraway... lol. GREAT BLOG!!!, you write soo well its scary!! lol....

2020VISIONNG said...

Thank you to Catwalq, Omodudu,Olaide and darling Bimbylads for stopping by. I realize now more than ever how much hard work and dedication goes into a blog.

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