Thursday, 8 November 2007

The good Logo.

The logo is a critical aspect of a brand and according to brand experts; the five key elements of a good brand are position, promise, personality, story and associations. Interlocking Cs, the star in the circle, the bitten multicolored apple... Without an explanation for these logos, would we know to interprete Chanel's logo as a clothing line, Mercedes's logo as a luxury car manufacturing company or Apple as a software company? Do you we understand these logos by interpretation or by association? Before I direct your attention to the logo below, let me confess at once that I designed it about three years ago for one of my own companies. I was very excited about it at the time but now I look at it and doubt that it translates the company's personality. So now I ask you, what does this company logo bring to mind?




6 comments:

karo akpokiere said...

The logo brings thought of beauty and appearance to mind as it looks like a makeup colour palette; some other people who viewed it feel it's a face or a desktop computer.

Someone Or The Other said...

Actually, it kind of reminds me of a funny face - some machie thing made by a kid playing with his food. Might be great for a kid's hospice - you know, the hospital food tray and all...

Anonymous said...

i love the play with colours. i can tell you understand the psychology of colours. orange and green can be associated with earth's many bounties.

drew said...

I see a tv everytime.

In any case, interesting blog...

Ore said...

Without knowing the designer's intended meaning, I tend to ascribe my own meaning to logos. In some other cases, I don't and just appreciate it (or not!) based on its visual appeal to me.

However, I have been thinking lately more deeply about logos and whether its important that people can get some meaning out of it or not. Still thinking ...

plastiQ said...

it looks like face with a black eye and an open mouth--constantly yapping mouth. d exclamation mark gives more credence to the yappin mouth angle. probably a broadcasting/media company logo.